Meet Lorraine Abercrombie

During the past 23 years, Lorraine Abercrombie has been a part of the dynamic and energetic marketing team of Greenwood King. As Director of Marketing, Lorraine spearheads the development and implementation of targeted marketing strategies from direct mail programs to web and print advertising. Leveraging new technologies and established relationships throughout the advertising and real estate communities, Lorraine coordinates both the internal marketing staff and independent consultants’ efforts to produce the most cutting-edge, informational, and effective sales support found in the real estate industry. Her group supports both individual agents and the company as a whole with direct mail, advertising, and public relations. In addition to her responsibilities at Greenwood King, Lorraine has been actively involved in HAR for many years, occupying the position of Chairman in 2006.

 

Greenwood King Properties is one of the top three largest privately held residential real estate firms in Houston. Founded in 1984 by Julie Greenwood and Linda King, GK maintains 3 Houston offices and nearly 200 agents whose reputation throughout Houston is impeccable. Lorraine Abercrombie’s outstanding character, solution-driven attitude, deep understanding of the industry, and high expectations for the GK marketing team largely contribute to the award-winning and innovative marketing techniques.